Minimalist Hair Serum

I love to take all that freedom when I get a chance to execute my own ideas while shooting a product. This is a proactive series of shots for one of Minimalist’sHair Serum (Maleic Bond Repair Complex) that repairs hair damage. No moodpboard, no brief, no stress! Healthy and free flowing hair is what I visualised using paper strips and still maintaining the brand image guidelines of maintaining the monochrome colour scheme.